Media Planner

Join Us

At Greater Than One, we proudly call ourselves the “Imagination Agency.” Far from being a simple slogan, it is an organizational creed, a way of life. In every department reside the innately curious—imagineers who believe our many minds are greater than one, and that, through the power of our collective imagination, we illuminate our thinking, trigger emotions, and enliven every single action we make. This allows us to transform paralyzing problems into paradigm-changing world-class solutions.

The Media Planner will be the primary digital media planner across a few brands and will work directly with one or more Media Supervisors, Associate Media Director and Media Director to develop innovative healthcare media campaigns that make an impact. This role involves collaboration with the analytics, media and account teams across multiple accounts.

Responsibilities:

  • Develop and execute media plans (video, social, display, email, print):
  • Draft and issue RFPs
  • Vet vendor proposals, lead Q&A, negotiate online media placement and pricing
  • Assist Associate Media Director / Media Supervisor in presenting media plan to account and client for approval
  • Create, deploy, and maintain insertion orders
  • Create and maintain creative spec sheets
  • Code, upload, and traffic campaigns
  • Perform campaign analysis and data compilation
  • Manage media budgets, client and publisher invoicing
  • Develop POVs on emerging media opportunities and trends
  • Research and compile competitive data
  • Optimize media placements-recommend strategic and tactical changes to maximize campaign performance
  • Maintain media publisher relationships and seek out new media opportunities
  • Manage and train Assistant Media Planners

Qualifications:

  • Minimum of one year digital media planning experience required
  • Strong knowledge of activating digital media campaigns (e.g. optimizations, pacing, building media plans and billing)
  • Experience drafting and issuing RFPs, leading Q&A, and negotiating with vendors
  • Experience working within media and research tools, including DoubleClick DFA, comScore, Kantar, Advantage, Google Analytics, and/or Omniture
  • Demonstrates leadership skills, takes initiative, is proactive and self-motivated
  • Strong client service orientation
  • Friendly, team player – excellent interpersonal, oral, and written communication, problem-solving, and decision-making skills required
  • Strong math skills and understanding of Microsoft tools required (Excel, including pivot tables, Power Point, Outlook)
  • Excellent organizational, time management, and multitasking capabilities a must
  • Strict attention to detail, accuracy, and deadlines
  • Ability to work in a fast-paced environment
  • Pharmaceutical experience a plus
  • Experience using Advantage software, a plus