Programmatic Media Buyer

Join Us

At Greater Than One, we proudly call ourselves the “Imagination Agency.” Far from being a simple slogan, it is an organizational creed, a way of life. In every department reside the innately curious—imagineers who believe our many minds are greater than one, and that, through the power of our collective imagination, we illuminate our thinking, trigger emotions, and enliven every single action we make. This allows us to transform paralyzing problems into paradigm-changing world-class solutions.

The Programmatic Media Buyer will be responsible for day-to-day management of all programmatic campaigns across several key healthcare clients. This role involves collaboration with the analytics, media, search, and account teams across multiple accounts.  This individual is expected to create, launch, and maintain online ad campaigns in multiple DSP platforms. Additionally, the programmatic planner will provide actionable campaign insights to both external clients, partner agencies, and internal teams.

Responsibilities:

  • Plan, build, and traffic desktop, video, and mobile campaigns within the Centro Basis programmatic platform
  • Manage campaign pacing while recommending opportunities for optimization
  • Analyze campaign performance and make optimization recommendations to GTO programmatic leads
  • Regularly review results of campaigns across revenue, performance, and pacing
  • Analyze performance to understand value provided by DSPs and other vendors
  • Design and implement tests to evaluate DSP platforms, targeting, and feature performance
  • Work with internal teams to create Real-time Optimization strategies that align with campaign goals, delivery, and performance
  • Provide programmatic industry and key trend updates both internally and externally

Qualifications:

  • Minimum of 2 years of trafficking/trading experience in programmatic advertising
  • Minimum of 2 years of digital media analytics experience, RTB/Programmatic buying experience is desired
  • Familiarity of how web sites and online ads work
  • Quick learner who loves to pick up new tools/software for reporting & analysis
  • Organized, detail-oriented, and highly focused
  • Good technical communicator – can work with DSP teams to build features needed
  • Team player who can work with client and internal teams to plan and optimize campaigns for performance
  • Must be capable of multi-tasking and juggling multiple priorities
  • Passion for online advertising technology
  • Familiarity with ad servers, such as DoubleClick
  • Exposure to online ad serving concepts (CPM/CPA/RTB/ROI), video, mobile
  • Experience with Centro Basis is a plus