Senior Media Planner

Join Us

At Greater Than One, we proudly call ourselves the “Imagination Agency.” Far from being a simple slogan, it is an organizational creed, a way of life. In every department reside the innately curious—imagineers who believe our many minds are greater than one, and that, through the power of our collective imagination, we illuminate our thinking, trigger emotions, and enliven every single action we make. This allows us to transform paralyzing problems into paradigm-changing world-class solutions.

You will be the primary Senior Media Planner across a few brands, working directly with a Director and Assistant Media Planner, as well as the full media and account teams.

Responsibilities:

  • Oversee assistant media planners in developing the tactical plan for each brand initiative
  • Create and maintain media documents: flowcharts, timelines, RFPs, POVs, plan agreements/contracts, and correspondence from within and outside the agency
  • Develop and execute online media plans (display, email, custom programs, etc.):
    • Draft and issue RFPs
    • Vet vendor proposals, lead Q&A, negotiate online media placement and pricing
    • Compile and present media rationales to account and client for approval
    • Code, upload, and traffic campaigns
  • Perform campaign analysis and data compilation
  • Maintain contact with publisher representatives in order to keep current on industry trends and new media opportunities as well as ensure strategic partnerships with each
  • Manage media invoicing and solve discrepancies
  • Develop POVs
  • Research and compile competitive data
  • Optimize media placements – recommend strategic and tactical changes to maximize campaign performance
  • Manage and train Media Planners and Assistant Media Planners

Qualifications:

  • Minimum of two to three years’ media planning experience required
  • Strong knowledge of activating digital media campaigns (e.g. optimizations, pacing, building media plans and billing)
  • Experience drafting and issuing RFPs, leading Q&A and negotiating with vendors
  • Experience working within media and research tools, including DoubleClick DFA, Kantar, comScore, Google Analytics, and/or Omniture
  • Demonstrates leadership skills, takes initiative, proactive and self-motivated
  • Strong client service orientation
  • Friendly, team player – self-motivated; excellent interpersonal, oral, and written communication; problem solving and decision-making skills required
  • Strong math skills and understanding of Microsoft tools required (Excel including pivot tables, PPT, Outlook)
  • Excellent organizational, time management, and multitasking capabilities a must
  • Strict attention to detail, accuracy, and deadlines
  • Ability to work in a fast-paced environment
  • Pharmaceutical or healthcare experience a plus
  • Bonus consideration for those with experience in print and offline as well (not mandatory)