2021 Media Trends
Take an in-depth look at the disruption and acceleration driving brand planning, data aggregation, and content optimization in today’s media landscape.
Google Goes 4.0
Currently in beta, Google Analytics 4.0 is already poised to change the industry. GTO Group Associate Search Director Scott Litvack breaks down its unified app-website aggregation, event-driven model, and powerful AI support, so that you can bring 4.0 to your digital teams.
The New Four Ps of Marketing
Chief Marketing Officer Amanda Powers-Han shares the modern paradigm of better healthcare marketing & communications. Personal brands with a purpose can strategically use the power of data to drive their performance—and the unified value they deliver—for all audiences.
Marketing in a Cookieless Future
Signaling the end of an era in digital communications, all major browsers will cease supporting third-party cookies by the end of 2021. GTO’s Engagement Strategist details the impact of that change and shares some tools marketers can use to drive success in the cookieless future.
Digital transformation panel discussion
Chief Technology Officer Ken Winell joins a panel of industry experts to discuss audience demands for novel experiences, the challenges posed by increasing regulation, and technology solutions that can help set marketers up for success.
Modernizing Media Strategies
Lockdowns are changing how people consume media—and how they interact with brands. On top of that, new privacy regulations are rolling out. How can we connect more meaningfully with consumers?
Google’s New Page Experience
Google is, yet again, updating the way it ranks websites to reflect the growing importance of user experience. Here’s what you need to know.
How COVID-19 Changed Marketing
Marketing in the age of disruption has been upended by the ultimate disruption—a global pandemic.
Clubhouse: Bringing Brands to the Party
Dive into factors driving Clubhouse’s popularity, what the app’s model means for brands, and ways that marketers can leverage it to develop genuine relationships with invested consumers.
2020 PharmaVOICE Woman of the Week Anthology
See Amanda Powers-Han, CMO, featured in PharmaVOICE’s 2020 Woman of the Week Anthology.