Imagination Lab™

Imagine a place where imagination doesn’t just run free, it gallops!
Scientists have discovered three different but interlinked types of imagination.
TYPE 1
Fantastical imagination

This the ability to become completely absorbed by an idea. It is about imaginative immersion—the ability to be absorbed by highly vivid and realistic fantasies.

TYPE 2
Episodic imagination

This predominantly makes use of real memory details when visualizing events in our mind’s eye. This helps us to better imagine alternative pasts and learn from mistakes, or imagine new futures and prepare for them.

TYPE 3
Creative imagination

This is what we normally consider to be creativity with a capital C—composing an opera or discovering something groundbreaking. This is different from everyday creativity.

OUR PROMISE

This science informs our proprietary Imagination Science™, which we apply in the Imagination Lab™ to imagine monumental change for our clients.