February is Rare Disease Month where organizations worldwide come together to raise awareness for the 7,000 known rare diseases that affect over 300 million people.
Greater Than One, as an agency, has been working in the rare disease space for over 20 years. Hear from the team about what working in the rare disease category means to them.
Rare disease feels like an impactful field to be working in. Oftentimes, there is less research and funding when it comes to the rare disease space- so it is gratifying to work in the field to help produce results and watch it evolve and grow. – Brooke D., Digital Marketing Coordinator
My daughter was born with a rare congenital heart defect and cured with modern medicine. It’s an absolute miracle, and now I have the opportunity to pay it forward in the work we do! – Amanda P.H., Chief Media and Marketing Officer
A few years back, after working in Rare Disease for a while, I was able to see in person the results of the marketing effort. I had worked on the drug pre-launch and was able to see the results the disease awareness had on patient groups. I was at a patient advisory board and a young boy was talking about how that summer for the first time he was able to play soccer with his friends rather than suffer from a disease that before the drug launch had an extremely high mortality rate and was incredibly debilitating. – Jason Valdez, Chief Operations Officer