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Andrew Bast Rejoins Greater Than One as Chief Strategy Officer

Media marketing and technology agency Greater Than One has announced Andrew Bast will be rejoining the agency as Chief Strategy Officer. Andrew brings the art and science of strategic planning to forge dynamic, insight-driven strategies which resonate deeply with our client’s customers.  He has launched and grown many brands, including NEXIUM, REXULTI, SEROQUEL, ENBREL, and WEGOVY.

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Social Media in Healthcare Advertising: Building a loyal audience of brand evangelists 

Today, more than 50% of U.S. adults rely on social media to help them make major decisions about their healthcare. That’s why having an effective content strategy for platforms like Meta, TikTok, and YouTube is more important than ever.  But just being on social media isn’t enough. It’s crucial that companies humanize their brands and…

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