NEW YORK, Feb. 22, 2019 /PRNewswire/ — Greater Than One today announced it has been honored with two prestigious recognitions by the Medical Advertising Hall of Fame (MAHF), including a Digital Pioneer Award and the induction of Senior Media Planner Lawson Navarro as a Future Famer.
Each year, the MAHF presents the Digital Pioneer Award to those who have gone beyond traditional advertising and created work that was both trailblazing and captivating. Greater Than One’s submission ‘How I Fight MS,’ for client EMD Serono, featured patients with multiple sclerosis (MS) making daily recordings about what it means to live with their disease. It was poignant. It was inspiring. And it was a very early demonstration of GTO’s breadth of imagination.
“It was powerful to build a project from scratch in 2010 that empowered patients to have a voice long before the term ‘digital influencer’ was commonplace,” recalls Executive Creative Director, Pilar Belhumeur. Additionally, 25 “Future Famers” were inducted at the ceremony, including Greater Than One’s Senior Media Planner, Lawson Navarro. The Future Famers program gives each member agency the opportunity to designate an individual they feel is destined to leave their mark on the industry. The recognition honors younger individuals who have already made significant contributions to the industry and as volunteers dedicated to community service.
“We are immensely proud of the transformative work that was highlighted by the Medical Advertising Hall of Fame,” shared Kieran Walsh, President of Greater Than One. “Our team and our work represent what’s possible when we seek imaginative solutions and customer experiences in health and wellness.”
About Greater Than One
Included in the “Top 100 Agencies 2018” by Medical Marketing & Media, Greater Than One is a leading independent global health and wellness agency with offices in New York, San Francisco, and Madrid. Greater Than One transforms what’s possible for clients and their customers by creating the most imaginative solutions and customer experiences in health and wellness. Core services at Greater Than One include brand agency of record, media agency of record, digital agency of record partnerships, enterprise solutions, and strategy and advisory services.