Greater Than One Wins Digital Agency of Record Assignment at Obagi.


NEW YORK, Mar. 1, 2019 /PRNewswire/ — Kieran Walsh, President of Greater Than One, the health and wellness imagination agency, today announced that the agency has been awarded the global digital agency of record assignment for Obagi, a global leader in skin health based in Long Beach, California. Greater Than One will provide all digital strategy, creative, and development solutions for Obagi’s portfolio of skin care systems, products, and in-office procedures as well as their corporate communications.

“The Obagi team is terrific and has ambitious plans for growth going forward. With a product portfolio that is truly unsurpassed, and incredibly passionate and loyal customers, we couldn’t be more enthusiastic about partnering with them and their other distinguished agencies to help achieve their goals,” Walsh said. “Blending strategy, creativity, and technology like we do fits perfectly with their needs. The addition of Obagi to our client roster is further validation of our exciting expansion into the broader health and wellness space.”

With more than 60 products, Obagi is a leader in physician-dispensed topical skin care solutions, and was an originator of science-based skin care in the 1980s. Their Obagi Medical franchise offers physician-dispensed skin care, and their Obagi Clinical franchise is a dermatologist-tested, technologically advanced skin care line designed to provide anti-aging defenses and brighten and improve the healthy look of skin.

Obagi products are primarily available through dermatologists, plastic surgeons, medical spas, and other skin care professionals.

Amy B. Campbell, Senior Director of Global Marketing at Obagi, emphasized that, with the changing marketplace in healthcare, Obagi is looking to create richer digital experiences to embody the brand, engage customers, and build loyalty. “In the pitch process, Greater Than One stood out as the agency with the right combination of strategic thinking, creative excellence, and technological expertise to deliver the most imaginative digital work,” she said. “Cheers to the beginning of our partnership.”

Panos Anadiotis, Group Account Director at Greater Than One, will lead the engagement with Obagi. “We have an amazing team that’s ready and eager to help Obagi meet their goals,” he said. “We will efficiently reinvigorate their digital presence for dramatic impact on their business.”

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About Greater Than One

Included in the “Top 100 Agencies 2018” by Medical Marketing & Media, Greater Than One is a leading independent global health and wellness agency with offices in New York, San Francisco, and Madrid. Greater Than One transforms what’s possible for clients and their customers by creating the most imaginative solutions and customer experiences in health and wellness. Core services at Greater Than One include brand agency of record, media agency of record, digital agency of record partnerships, enterprise solutions, and strategy and advisory services.

Amanda Powers-Han
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