What Implementations of AI Have Most Impacted Pharma and Will Impact Pharma in the Future? The world is constantly changing. Every year there is new technology being developed and introduced to the world to make everyday tasks simpler, quicker, and easier. More specifically, Artificial Intelligence (AI) has made its way into our everyday lives via…
Join Amanda Powers-Han, CMO of Greater Than One, at Xpectives Health Summit on April 18. Amanda will be taking the stage with Lori Johnston, Deputy Director, US Pulmonary Marketing at Grifols. She will be sharing why media plans should be dynamic not static.
Media marketing and technology agency Greater Than One has announced Andrew Bast will be rejoining the agency as Chief Strategy Officer. Andrew brings the art and science of strategic planning to forge dynamic, insight-driven strategies which resonate deeply with our client’s customers. He has launched and grown many brands, including NEXIUM, REXULTI, SEROQUEL, ENBREL, and WEGOVY.
Greater Than One, a privately held advanced media marketing and technology agency focused on healthcare, announced that Jason Valdez has been promoted to Chief Operating Officer. Valdez is responsible for the overall operations of Greater Than One and to ensure the agency’s mission of building better healthcare experiences for customers.
February is Rare Disease Month where organizations worldwide come together to raise awareness for the 7,000 known rare diseases that affect over 300 million people. Greater Than One, as an agency, has been working in the rare disease space for over 20 years. Hear from the team about what working in the rare disease category means to them. Rare…
Today, more than 50% of U.S. adults rely on social media to help them make major decisions about their healthcare. That’s why having an effective content strategy for platforms like Meta, TikTok, and YouTube is more important than ever. But just being on social media isn’t enough. It’s crucial that companies humanize their brands and…